/* ==========================================================================
   Zutomatic — marketing site
   Palette: warm paper, forest green, hairline borders. Light theme only.
   ========================================================================== */

:root {
  --paper:      #FAFAF8;
  --surface:    #FFFFFF;
  --ink:        #171D1A;
  --ink-2:      #4E5A54;
  --ink-3:      #98A29C;
  --line:       #E8E6DF;
  --line-soft:  #F0EEE9;
  --green:      #0E7A55;
  --green-deep: #0A5C41;
  --green-tint: #EDF4EF;
  --green-line: #D3E5DB;
  --dark:       #101712;
  --dark-ink:   #EFF4F0;
  --dark-mute:  #93A49A;
  --r-sm: 8px;
  --r-md: 12px;
  --r-lg: 16px;
  --sh-card: 0 1px 2px rgba(23,29,26,.05);
  --sh-float: 0 1px 2px rgba(23,29,26,.04), 0 24px 48px -16px rgba(23,29,26,.16);
  --ease: cubic-bezier(.25,.1,.25,1);
  --font: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --serif: "Instrument Serif", Georgia, serif;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; height: auto; }
button { font: inherit; cursor: pointer; background: none; border: none; }

.wrap { max-width: 1120px; margin: 0 auto; padding: 0 24px; }

/* --- reveal on scroll (subtle) ------------------------------------------ */
/* Only hidden when JS is running (html.js) — without it, everything renders immediately. */
.js .rv { opacity: 0; transform: translateY(14px); transition: opacity .55s var(--ease), transform .55s var(--ease); }
.js .rv.in { opacity: 1; transform: none; }
.rv-d1 { transition-delay: .07s; }
.rv-d2 { transition-delay: .14s; }

@media (prefers-reduced-motion: reduce) {
  * { animation: none !important; transition: none !important; }
  .js .rv { opacity: 1; transform: none; }
}

/* Visible keyboard focus everywhere (mouse clicks don't trigger it). */
:focus-visible { outline: 2px solid var(--green); outline-offset: 3px; border-radius: 6px; }
.btn:focus-visible, .nav-cta:focus-visible, .plan-btn:focus-visible { outline-offset: 2px; }

/* ==========================================================================
   Nav
   ========================================================================== */
.nav {
  position: sticky; top: 0; z-index: 100;
  background: rgba(250,250,248,.86);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color .25s var(--ease);
}
.nav.is-stuck { border-bottom-color: var(--line); }

.nav-inner {
  display: flex; align-items: center; justify-content: space-between;
  height: 64px;
}

.brand { display: inline-flex; align-items: center; gap: 9px; font-weight: 700; font-size: 1.02rem; letter-spacing: -.02em; }
.brand-bolt { height: 21px; width: auto; color: var(--green); flex-shrink: 0; }

.nav-links { display: flex; align-items: center; gap: 4px; }
.nav-link {
  font-size: .9rem; color: var(--ink-2);
  padding: 8px 12px; border-radius: var(--r-sm);
  transition: color .15s, background .15s;
}
.nav-link:hover { color: var(--ink); background: var(--line-soft); }

.nav-cta {
  margin-left: 10px;
  font-size: .9rem; font-weight: 600; color: #fff;
  background: var(--ink);
  padding: 9px 16px; border-radius: var(--r-sm);
  transition: background .15s;
}
.nav-cta:hover { background: #2A332E; }

.nav-burger { display: none; padding: 8px; color: var(--ink); }

.nav-mobile {
  display: none;
  border-top: 1px solid var(--line);
  background: var(--paper);
  padding: 12px 24px 20px;
}
.nav-mobile.open { display: block; }
.nav-mobile a { display: block; padding: 11px 0; font-size: .95rem; color: var(--ink-2); border-bottom: 1px solid var(--line-soft); }
.nav-mobile a:last-child { border: 0; color: var(--green-deep); font-weight: 600; }

/* ==========================================================================
   Hero
   ========================================================================== */
.hero { position: relative; padding: 88px 0 0; text-align: center; overflow: hidden; }
.hero::before {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: radial-gradient(ellipse 60% 45% at 50% 0%, rgba(14,122,85,.06), transparent 70%);
}
.hero > .wrap { position: relative; }

.hero-pill {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: .8rem; font-weight: 500; color: var(--green-deep);
  background: var(--green-tint); border: 1px solid var(--green-line);
  padding: 6px 14px; border-radius: 100px;
  margin-bottom: 28px;
}
.hero-pill svg { flex-shrink: 0; }

.hero h1 {
  font-size: clamp(2.5rem, 5.5vw, 4.1rem);
  font-weight: 700; letter-spacing: -.035em; line-height: 1.06;
  max-width: 780px; margin: 0 auto 22px;
  text-wrap: balance;
}
.hero h1 em {
  font-family: var(--serif); font-style: italic; font-weight: 400;
  color: var(--green-deep);
  letter-spacing: -.01em;
}

.hero-sub {
  font-size: 1.13rem; color: var(--ink-2); line-height: 1.7;
  max-width: 560px; margin: 0 auto 34px;
}

.hero-actions { display: flex; justify-content: center; gap: 12px; flex-wrap: wrap; margin-bottom: 22px; }

.btn {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: .95rem; font-weight: 600;
  padding: 13px 24px; border-radius: 10px;
  transition: background .15s, border-color .15s, transform .15s;
}
.btn-dark  { background: var(--ink); color: #fff; }
.btn-dark:hover  { background: #2A332E; transform: translateY(-1px); }
.btn-green { background: var(--green); color: #fff; }
.btn-green:hover { background: var(--green-deep); transform: translateY(-1px); }
.btn-line  { border: 1px solid var(--line); color: var(--ink); background: var(--surface); }
.btn-line:hover  { border-color: var(--ink-3); }

.hero-note { font-size: .82rem; color: var(--ink-3); }
.hero-note span + span::before { content: "·"; margin: 0 8px; }

/* --- browser frame ------------------------------------------------------- */
.hero-shot { margin-top: 56px; padding-bottom: 0; }

.frame {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 14px;
  box-shadow: var(--sh-float);
  overflow: hidden;
}
.frame-bar {
  display: flex; align-items: center; gap: 6px;
  padding: 11px 16px;
  background: #FCFCFA;
  border-bottom: 1px solid var(--line-soft);
}
.frame-dot { width: 9px; height: 9px; border-radius: 50%; background: var(--line); }
.frame-url {
  flex: 1; max-width: 340px; margin: 0 auto;
  font-size: .72rem; color: var(--ink-3);
  background: var(--line-soft); border-radius: 6px;
  padding: 4px 12px; text-align: center;
  letter-spacing: .01em;
}

.hero .frame { border-bottom-left-radius: 0; border-bottom-right-radius: 0; border-bottom: 0; }
.hero-shot { position: relative; max-width: 1000px; margin-left: auto; margin-right: auto; text-align: left; }

/* --- hero: storefront product page mock ----------------------------------- */
.pdp > *, .hl-top > div { min-width: 0; }
.hl-top > div { flex: 1; }
.pdp { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.08fr); gap: 44px; padding: 40px 48px 0; }
.pdp-gallery { display: flex; flex-direction: column; gap: 10px; }
.pdp-image {
  aspect-ratio: 1 / 1; border-radius: 12px;
  background: radial-gradient(circle at 50% 40%, #F2F5F1 0%, #E4EBE5 70%);
  display: flex; align-items: center; justify-content: center;
  color: #3E5A4C;
}
.pdp-art { width: 52%; height: auto; }
.pdp-thumbs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.pdp-thumbs span { aspect-ratio: 1; border-radius: 8px; background: #EDF1EC; border: 1px solid transparent; }
.pdp-thumbs span.on { border-color: var(--ink); }

.pdp-info { padding-bottom: 40px; }
.pdp-vendor { font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; color: var(--ink-3); }
.pdp-title { font-size: 1.6rem; font-weight: 600; letter-spacing: -.02em; margin: 4px 0 6px; }
.pdp-price { font-size: 1.05rem; color: var(--ink-2); font-variant-numeric: tabular-nums; }
.pdp-swatches { display: flex; gap: 8px; margin: 16px 0; }
.pdp-swatches span { width: 22px; height: 22px; border-radius: 50%; box-shadow: inset 0 0 0 2px var(--surface), 0 0 0 1px var(--line); }
.pdp-swatches span:first-child { box-shadow: inset 0 0 0 2px var(--surface), 0 0 0 1.5px var(--ink); }
.pdp-cart {
  display: block; text-align: center; font-size: .88rem; font-weight: 600;
  background: var(--ink); color: #fff; border-radius: 8px; padding: 11px;
}

/* the Zutomatic block is the part that's highlighted */
.pdp-block {
  position: relative; margin-top: 26px;
  border: 1.5px dashed var(--green-line); border-radius: 12px;
  padding: 18px 18px 16px;
  background: linear-gradient(180deg, rgba(237,244,239,.55), rgba(237,244,239,0) 70%);
}
.pdp-tag {
  position: absolute; top: -11px; left: 14px;
  display: inline-flex; align-items: center; gap: 6px;
  font-size: .7rem; font-weight: 600; color: var(--green-deep);
  background: var(--surface); border: 1px solid var(--green-line);
  padding: 3px 10px; border-radius: 100px;
}
.pdp-tabs { display: flex; gap: 2px; border-bottom: 1px solid var(--line); margin-bottom: 12px; overflow: hidden; }
.pdp-tabs span { font-size: .78rem; color: var(--ink-3); padding: 7px 9px; margin-bottom: -1px; border-bottom: 2px solid transparent; white-space: nowrap; }
.pdp-tabs span.on { color: var(--ink); font-weight: 600; border-bottom-color: var(--green); }
.pdp-list { list-style: none; display: flex; flex-direction: column; gap: 8px; }
.pdp-list li { position: relative; padding-left: 16px; font-size: .84rem; color: var(--ink-2); line-height: 1.5; }
.pdp-list li::before { content: ""; position: absolute; left: 2px; top: .62em; width: 5px; height: 5px; border-radius: 50%; background: var(--green); }

.pdp-faq { margin-top: 18px; border-top: 1px solid var(--line-soft); }
.pdp-q { display: flex; justify-content: space-between; align-items: center; gap: 12px; padding: 12px 2px; font-size: .86rem; font-weight: 600; border-bottom: 1px solid var(--line-soft); color: var(--ink); }
.pdp-q svg { color: var(--ink-3); flex-shrink: 0; }
.pdp-q.open { border-bottom: 0; padding-bottom: 4px; }
.pdp-q.open svg { transform: rotate(180deg); color: var(--green-deep); }
.pdp-a { font-size: .82rem; color: var(--ink-2); padding: 0 2px 12px; border-bottom: 1px solid var(--line-soft); line-height: 1.55; }

/* floating annotation cards */
.hero-float {
  position: absolute; z-index: 2;
  background: var(--surface); border: 1px solid var(--line); border-radius: 12px;
  box-shadow: 0 1px 2px rgba(23,29,26,.05), 0 18px 40px -14px rgba(23,29,26,.22);
}
.hero-float-seo { right: -56px; top: 96px; width: 232px; padding: 14px 16px; display: flex; flex-direction: column; gap: 6px; }
.hf-label { font-size: .66rem; font-weight: 600; letter-spacing: .09em; text-transform: uppercase; color: var(--ink-3); }
.hf-text { font-size: .82rem; font-weight: 600; line-height: 1.35; color: #1a0dab; }
.hf-meter { height: 4px; border-radius: 4px; background: var(--line-soft); overflow: hidden; }
.hf-meter span { display: block; height: 100%; background: var(--green); border-radius: 4px; }
.hf-meta { font-size: .7rem; color: var(--ink-3); font-variant-numeric: tabular-nums; }
.hero-float-schema {
  left: -40px; bottom: 210px; padding: 10px 14px;
  display: inline-flex; align-items: center; gap: 8px;
  font-size: .78rem; font-weight: 600; color: var(--ink);
}
.hf-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--green); box-shadow: 0 0 0 4px var(--green-tint); }

@media (prefers-reduced-motion: no-preference) {
  .js .hero-shot.in .hero-float { animation: float-in .6s .35s var(--ease) both; }
  .js .hero-shot.in .hero-float-schema { animation-delay: .5s; }
}
@keyframes float-in { from { opacity: 0; transform: translateY(10px); } to { opacity: 1; transform: none; } }

/* --- stat strip ---------------------------------------------------------- */
.strip { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: var(--surface); }
.strip-inner {
  display: grid; grid-template-columns: repeat(4, 1fr);
}
.strip-item {
  padding: 26px 20px; text-align: center;
  border-right: 1px solid var(--line-soft);
}
.strip-item:last-child { border-right: 0; }
.strip-num { font-size: 1.35rem; font-weight: 700; letter-spacing: -.02em; }
.strip-label { font-size: .82rem; color: var(--ink-3); margin-top: 2px; }

/* ==========================================================================
   Sections
   ========================================================================== */
.sec { padding: 104px 0; }
.sec-head { max-width: 620px; margin-bottom: 72px; }
.sec-head.center { margin-left: auto; margin-right: auto; text-align: center; }

.eyebrow {
  font-size: .78rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase;
  color: var(--green); margin-bottom: 14px;
}
.sec-title {
  font-size: clamp(1.8rem, 3.4vw, 2.6rem);
  font-weight: 700; letter-spacing: -.03em; line-height: 1.14;
  text-wrap: balance;
  margin-bottom: 16px;
}
.sec-title em { font-family: var(--serif); font-style: italic; font-weight: 400; color: var(--green-deep); }
.sec-sub { font-size: 1.05rem; color: var(--ink-2); line-height: 1.7; }

/* --- feature rows --------------------------------------------------------- */
.feat-row {
  display: grid; grid-template-columns: 5fr 6fr; gap: 72px;
  align-items: center;
  padding: 56px 0;
}
.feat-row + .feat-row { border-top: 1px solid var(--line-soft); }
.feat-row.flip .feat-copy { order: 2; }
.feat-row.flip .feat-media { order: 1; }

.feat-copy h3 {
  font-size: 1.55rem; font-weight: 700; letter-spacing: -.025em; line-height: 1.2;
  margin-bottom: 14px;
}
.feat-copy p { color: var(--ink-2); margin-bottom: 24px; }

.feat-list { list-style: none; display: flex; flex-direction: column; gap: 12px; }
.feat-list li { display: flex; gap: 11px; align-items: flex-start; font-size: .94rem; }
.feat-list li strong { font-weight: 600; }
.feat-check {
  flex-shrink: 0; width: 20px; height: 20px; margin-top: 2px;
  border-radius: 50%; background: var(--green-tint);
  display: inline-flex; align-items: center; justify-content: center;
  color: var(--green-deep);
}

.feat-media {
  background: var(--green-tint);
  border: 1px solid var(--green-line);
  border-radius: var(--r-lg);
  padding: 28px 0 0 28px;
  overflow: hidden;
}
.feat-media .frame {
  border-radius: 10px 0 0 0;
  border-right: 0; border-bottom: 0;
  box-shadow: 0 1px 2px rgba(23,29,26,.05), 0 16px 40px -12px rgba(10,92,65,.18);
}
.feat-media img { width: 100%; }

/* --- theme editor mock ------------------------------------------------------ */
.editor { display: grid; grid-template-columns: 1fr 1.15fr; min-height: 330px; }
.editor-side { padding: 18px 14px; border-right: 1px solid var(--line-soft); background: #FCFCFA; }
.editor-h { font-size: .66rem; font-weight: 600; letter-spacing: .09em; text-transform: uppercase; color: var(--ink-3); margin: 4px 6px 8px; }
.editor-h + .editor-row { margin-top: 0; }
.editor-row + .editor-h { margin-top: 18px; }
.editor-row { display: flex; align-items: center; gap: 8px; font-size: .78rem; padding: 7px 8px; border-radius: 6px; color: var(--ink); white-space: nowrap; }
.editor-row.muted { color: var(--ink-3); }
.editor-row.on { background: var(--green-tint); color: var(--green-deep); font-weight: 600; }
.editor-ico { width: 14px; height: 14px; border-radius: 4px; background: var(--green); flex-shrink: 0; opacity: .85; }
.editor-add { font-size: .76rem; font-weight: 600; color: var(--green-deep); padding: 8px; margin-top: 4px; }
.editor-canvas { padding: 24px 22px; display: flex; flex-direction: column; gap: 10px; }
.editor-skel { height: 9px; border-radius: 5px; background: var(--line-soft); }
.editor-skel.faint { opacity: .6; }
.w30 { width: 30%; } .w60 { width: 60%; } .w75 { width: 75%; } .w80 { width: 80%; } .w90 { width: 90%; }
.editor-block {
  margin: 8px 0; padding: 12px 12px 14px; border-radius: 8px;
  outline: 2px solid var(--green); outline-offset: 0;
  display: flex; flex-direction: column; gap: 8px; background: var(--surface);
}
.editor-block .pdp-tabs { margin-bottom: 4px; }

/* --- beyond writing (buyer questions + catalog health) ---------------------- */
.sec-rule { border-top: 1px solid var(--line); }
.beyond-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.beyond-card {
  display: flex; flex-direction: column; gap: 28px;
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 34px 34px 0; overflow: hidden; box-shadow: var(--sh-card);
}
.beyond-copy h3 { font-size: 1.3rem; font-weight: 700; letter-spacing: -.02em; line-height: 1.25; margin-bottom: 10px; text-wrap: balance; }
.beyond-copy p { font-size: .94rem; color: var(--ink-2); max-width: 46ch; }
.beyond-mock {
  margin-top: auto;
  background: var(--paper); border: 1px solid var(--line); border-bottom: 0;
  border-radius: 12px 12px 0 0; padding: 18px 18px 10px;
}

.qi-head { display: flex; justify-content: space-between; align-items: center; margin-bottom: 12px; }
.qi-title { font-size: .86rem; font-weight: 700; }
.qi-count { font-size: .72rem; font-weight: 600; color: #8A5A00; background: #FFF4DB; padding: 2px 9px; border-radius: 100px; }
.qi-item { background: var(--surface); border: 1px solid var(--line); border-radius: 10px; padding: 14px; margin-bottom: 8px; }
.qi-item.dim { opacity: .7; }
.qi-top { display: flex; justify-content: space-between; align-items: flex-start; gap: 10px; }
.qi-q { font-size: .88rem; font-weight: 600; line-height: 1.4; }
.qi-badge { flex-shrink: 0; font-size: .68rem; font-weight: 600; color: var(--green-deep); background: var(--green-tint); padding: 2px 8px; border-radius: 100px; }
.qi-badge.muted { color: var(--ink-2); background: var(--line-soft); }
.qi-product { display: block; font-size: .74rem; color: var(--ink-3); margin-top: 2px; }
.qi-draft { margin-top: 12px; padding: 10px 12px; border-radius: 8px; background: var(--green-tint); }
.qi-draft-label { display: inline-flex; align-items: center; gap: 5px; font-size: .68rem; font-weight: 600; letter-spacing: .04em; text-transform: uppercase; color: var(--green-deep); }
.qi-draft p { font-size: .82rem; color: var(--ink); margin-top: 4px; line-height: 1.5; }
.qi-actions { display: flex; gap: 8px; margin-top: 12px; }
.qi-btn { font-size: .76rem; font-weight: 600; padding: 6px 12px; border-radius: 7px; border: 1px solid var(--line); color: var(--ink); }
.qi-btn.primary { background: var(--green); border-color: var(--green); color: #fff; }

.hl-top { display: flex; align-items: center; gap: 18px; padding: 4px 2px 16px; }
.hl-ring {
  --p: 0; flex-shrink: 0; width: 76px; height: 76px; border-radius: 50%;
  background: conic-gradient(var(--green) calc(var(--p) * 1%), var(--line-soft) 0);
  display: grid; place-items: center;
}
.hl-ring span {
  width: 60px; height: 60px; border-radius: 50%; background: var(--paper);
  display: grid; place-items: center;
  font-size: 1.35rem; font-weight: 700; letter-spacing: -.02em; font-variant-numeric: tabular-nums;
}
.hl-title { display: block; font-size: .9rem; font-weight: 700; }
.hl-sub { display: block; font-size: .76rem; color: var(--ink-3); margin: 1px 0 9px; }
.hl-bar { display: flex; gap: 3px; width: 200px; max-width: 100%; height: 7px; }
.hl-bar span { border-radius: 3px; }
.hl-bar .good { background: var(--green); }
.hl-bar .fair { background: #E0A43B; }
.hl-bar .poor { background: #D9654B; }
.hl-bar .empty { background: var(--line); }
.hl-h { font-size: .66rem; font-weight: 600; letter-spacing: .09em; text-transform: uppercase; color: var(--ink-3); margin: 0 2px 8px; }
.hl-row {
  display: flex; justify-content: space-between; align-items: center; gap: 12px;
  background: var(--surface); border: 1px solid var(--line); border-radius: 10px;
  padding: 11px 14px; margin-bottom: 8px;
}
.hl-name { display: block; font-size: .84rem; font-weight: 600; }
.hl-issue { display: block; font-size: .74rem; color: var(--ink-3); }
.hl-score { flex-shrink: 0; font-size: .8rem; font-weight: 700; font-variant-numeric: tabular-nums; min-width: 34px; text-align: center; padding: 3px 0; border-radius: 6px; }
.hl-score.poor { color: #A8402A; background: #FBEAE5; }
.hl-score.fair { color: #8A5A00; background: #FFF4DB; }

/* --- secondary features grid ---------------------------------------------- */
.more-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 48px 40px;
  border-top: 1px solid var(--line);
  padding-top: 64px;
  margin-top: 24px;
}
.more-item h4 {
  display: flex; align-items: center; gap: 10px;
  font-size: .98rem; font-weight: 600; margin-bottom: 8px;
}
.more-item h4 svg { color: var(--green-deep); flex-shrink: 0; }
.more-item p { font-size: .89rem; color: var(--ink-2); line-height: 1.65; }

/* ==========================================================================
   How it works
   ========================================================================== */
.sec-alt { background: var(--surface); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }

.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; counter-reset: step; }
.step { position: relative; padding-top: 26px; }
.step::before {
  counter-increment: step;
  content: "0" counter(step);
  font-family: var(--serif); font-style: italic;
  font-size: 3.2rem; line-height: 1;
  color: var(--green-line);
  position: absolute; top: -14px; left: 0;
}
.step h3 { position: relative; font-size: 1.08rem; font-weight: 600; margin-bottom: 8px; padding-top: 26px; }
.step h3::before {
  content: ""; position: absolute; top: 12px; left: 0;
  width: 34px; height: 2px; background: var(--green);
}
.step p { font-size: .93rem; color: var(--ink-2); }

/* ==========================================================================
   Pricing
   ========================================================================== */
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; align-items: stretch; }

.plan {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  padding: 34px 30px;
  display: flex; flex-direction: column;
  box-shadow: var(--sh-card);
}

.plan-name { font-size: .82rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-3); }
.plan-price { display: flex; align-items: baseline; gap: 6px; margin: 18px 0 4px; }
.plan-amount { font-size: 2.7rem; font-weight: 700; letter-spacing: -.03em; line-height: 1; font-variant-numeric: tabular-nums; }
.plan-per { font-size: .85rem; color: var(--ink-3); }
.plan-desc { font-size: .88rem; color: var(--ink-2); margin-bottom: 24px; }

.plan-list { list-style: none; display: flex; flex-direction: column; gap: 11px; flex: 1; margin-bottom: 28px; padding-top: 22px; border-top: 1px solid var(--line-soft); }
.plan-list li { display: flex; gap: 10px; align-items: flex-start; font-size: .89rem; }
.plan-list li.dim { color: var(--ink-3); }
.plan-list svg { flex-shrink: 0; margin-top: 3px; }
.plan-list li:not(.dim) svg { color: var(--green-deep); }
.plan-list li.dim svg { color: var(--line); }

.plan-btn {
  display: block; text-align: center;
  font-size: .92rem; font-weight: 600;
  padding: 12px; border-radius: 10px;
  border: 1px solid var(--line);
  transition: border-color .15s, background .15s;
}
.plan-btn:hover { border-color: var(--ink-3); }

/* featured (dark) plan */
.plan.featured {
  background: var(--dark);
  border-color: var(--dark);
  color: var(--dark-ink);
  position: relative;
}
.plan.featured .plan-name { color: var(--dark-mute); }
.plan.featured .plan-desc { color: var(--dark-mute); }
.plan.featured .plan-list { border-top-color: rgba(255,255,255,.12); }
.plan.featured .plan-list li.dim { color: var(--dark-mute); }
.plan.featured .plan-list li:not(.dim) svg { color: #5FBF9B; }
.plan.featured .plan-list li.dim svg { color: rgba(255,255,255,.18); }
.plan.featured .plan-btn { background: var(--green); border-color: var(--green); color: #fff; }
.plan.featured .plan-btn:hover { background: var(--green-deep); }

.plan-flag {
  position: absolute; top: -12px; left: 50%; transform: translateX(-50%);
  font-size: .72rem; font-weight: 600; letter-spacing: .04em;
  background: var(--green); color: #fff;
  padding: 4px 14px; border-radius: 100px;
  white-space: nowrap;
}

.pricing-note { text-align: center; font-size: .84rem; color: var(--ink-3); margin-top: 28px; }

/* ==========================================================================
   FAQ
   ========================================================================== */
.faq-list { max-width: 720px; margin: 0 auto; border-top: 1px solid var(--line); }

.faq-item { border-bottom: 1px solid var(--line); }
.faq-item summary {
  list-style: none; cursor: pointer;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 22px 4px;
  font-size: 1rem; font-weight: 600;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-icon {
  flex-shrink: 0; color: var(--ink-3);
  transition: transform .25s var(--ease), color .2s;
}
.faq-item[open] .faq-icon { transform: rotate(45deg); color: var(--green-deep); }
.faq-body { overflow: hidden; max-height: 0; transition: max-height .3s var(--ease); }
.faq-body p { padding: 0 4px 22px; font-size: .93rem; color: var(--ink-2); max-width: 640px; }

/* ==========================================================================
   CTA band
   ========================================================================== */
.cta {
  background: var(--dark);
  color: var(--dark-ink);
  text-align: center;
  padding: 96px 0;
}
.cta h2 {
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 700; letter-spacing: -.03em; line-height: 1.1;
  margin-bottom: 16px; text-wrap: balance;
}
.cta h2 em { font-family: var(--serif); font-style: italic; font-weight: 400; color: #7ECDAD; }
.cta p { color: var(--dark-mute); max-width: 440px; margin: 0 auto 34px; }
.cta-note { font-size: .8rem; color: var(--dark-mute); margin-top: 16px; opacity: .8; }

/* ==========================================================================
   Footer
   ========================================================================== */
.footer { padding: 64px 0 36px; }
.footer-grid {
  display: grid; grid-template-columns: 2fr 1fr 1fr 1fr; gap: 48px;
  padding-bottom: 48px; border-bottom: 1px solid var(--line);
}
.footer-brand p { font-size: .87rem; color: var(--ink-2); max-width: 240px; margin-top: 14px; }
.footer-h { font-size: .76rem; font-weight: 600; letter-spacing: .09em; text-transform: uppercase; color: var(--ink-3); margin-bottom: 16px; }
.footer-links { list-style: none; display: flex; flex-direction: column; gap: 2px; }
.footer-links a { display: inline-block; padding: 4px 0; font-size: .89rem; color: var(--ink-2); transition: color .15s; }
.footer-links a:hover { color: var(--green-deep); }
.footer-base {
  display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 10px;
  padding-top: 28px;
  font-size: .8rem; color: var(--ink-3);
}

/* ==========================================================================
   SEO pages
   ========================================================================== */
.page-hero { padding: 72px 0 80px; border-bottom: 1px solid var(--line); }
.page-hero h1 { font-size: clamp(2.2rem, 4.6vw, 3.4rem); max-width: 820px; }
.page-hero .eyebrow { margin-bottom: 18px; }
.page-hero .hero-actions { margin-bottom: 0; }

.crumbs { display: flex; gap: 8px; justify-content: center; font-size: .82rem; color: var(--ink-3); margin-bottom: 28px; }
.crumbs a { color: var(--ink-2); }
.crumbs a:hover { color: var(--green-deep); }
.sec-page { padding-top: 64px; }

.split { display: grid; grid-template-columns: 6fr 5fr; gap: 64px; align-items: center; }
.sec-head + .more-grid { border-top: 0; padding-top: 0; margin-top: -24px; }
.prose .sec-title { margin-bottom: 20px; }
.prose p { color: var(--ink-2); margin-bottom: 16px; max-width: 62ch; }
.prose p:last-child { margin-bottom: 0; }
.more-item a, .info-table a, .inline-link { color: var(--green-deep); text-decoration: underline; text-underline-offset: 3px; }

.example, .tabs-mock, .serp {
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 26px 28px; box-shadow: var(--sh-float);
}
.example figcaption, .tabs-mock figcaption, .serp figcaption {
  font-size: .74rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase;
  color: var(--ink-3); margin-bottom: 18px;
}
.example-q { font-weight: 600; font-size: .95rem; padding-top: 14px; border-top: 1px solid var(--line-soft); }
.example-q:first-of-type { border-top: 0; padding-top: 0; }
.example-a { font-size: .9rem; color: var(--ink-2); margin: 6px 0 14px; }

.tabs-mock-bar { display: flex; flex-wrap: wrap; gap: 4px; border-bottom: 1px solid var(--line); margin-bottom: 16px; }
.tabs-mock-bar span { font-size: .8rem; color: var(--ink-3); padding: 8px 9px; margin-bottom: -1px; border-bottom: 2px solid transparent; white-space: nowrap; }
.tabs-mock-bar span.on { color: var(--ink); font-weight: 600; border-bottom-color: var(--green); }
.tabs-mock ul { padding-left: 18px; display: flex; flex-direction: column; gap: 8px; }
.tabs-mock li { font-size: .9rem; color: var(--ink-2); }

.serp-url { font-size: .8rem; color: var(--ink-2); }
.serp-title { font-size: 1.12rem; color: #1a0dab; margin: 4px 0; line-height: 1.35; }
.serp-desc { font-size: .88rem; color: var(--ink-2); }

.table-wrap { overflow-x: auto; }
.info-table { width: 100%; border-collapse: collapse; background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-md); overflow: hidden; }
.info-table th, .info-table td { text-align: left; padding: 16px 20px; border-bottom: 1px solid var(--line-soft); vertical-align: top; font-size: .92rem; }
.info-table th { font-size: .76rem; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; background: #FCFCFA; }
.info-table td:first-child { font-weight: 600; white-space: nowrap; width: 200px; }
.info-table tr:last-child td { border-bottom: 0; }

.lang-list { list-style: none; display: flex; flex-wrap: wrap; gap: 10px; }
.lang-list li { font-size: .92rem; padding: 8px 16px; border-radius: 100px; background: var(--surface); border: 1px solid var(--line); }
.note { font-size: .88rem; color: var(--ink-3); margin-top: 24px; }

/* ==========================================================================
   Responsive
   ========================================================================== */
@media (max-width: 1180px) {
  .hero-float-seo { right: -12px; }
  .hero-float-schema { left: -12px; }
}

@media (max-width: 960px) {
  .feat-row { grid-template-columns: 1fr; gap: 36px; padding: 48px 0; }
  .feat-row.flip .feat-copy { order: 1; }
  .feat-row.flip .feat-media { order: 2; }
  .more-grid { grid-template-columns: repeat(2, 1fr); gap: 36px 32px; }
  .steps { grid-template-columns: 1fr; gap: 36px; }
  .plans { grid-template-columns: 1fr; max-width: 440px; margin: 0 auto; }
  .plan.featured { order: -1; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 36px; }
  .split { grid-template-columns: 1fr; gap: 40px; }
  .beyond-grid { grid-template-columns: 1fr; max-width: 560px; margin: 0 auto; }
  .hero-float-seo { right: 16px; top: auto; bottom: 24px; }
  .hero-float-schema { display: none; }
  .pdp { gap: 32px; padding: 32px 32px 0; }
}

@media (max-width: 720px) {
  .nav-links { display: none; }
  .nav-burger { display: inline-flex; }
  .sec { padding: 72px 0; }
  .hero { padding-top: 64px; }
  .hero-sub { font-size: 1.02rem; }
  .strip-inner { grid-template-columns: repeat(2, 1fr); }
  .strip-item:nth-child(2) { border-right: 0; }
  .strip-item:nth-child(-n+2) { border-bottom: 1px solid var(--line-soft); }
  .more-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; gap: 32px; }
  .footer-base { flex-direction: column; text-align: center; }
  /* comfortable 44px touch targets */
  .footer-links a { padding: 12px 0; }
  .nav-burger { min-width: 44px; min-height: 44px; justify-content: center; align-items: center; }

  .pdp { grid-template-columns: minmax(0, 1fr); gap: 20px; padding: 20px 18px 0; }
  .pdp-gallery { flex-direction: row; }
  .pdp-image { flex: 1; aspect-ratio: 16 / 10; }
  .pdp-thumbs { display: none; }
  .pdp-info { padding-bottom: 24px; }
  .pdp-title { font-size: 1.3rem; }
  .hero-float-seo { position: relative; right: auto; bottom: auto; width: auto; margin: 12px 0 0; }
  .frame-url { font-size: .66rem; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; }

  .editor { grid-template-columns: 1fr; }
  .editor-canvas { display: none; }
  .beyond-card { padding: 26px 20px 0; }
  .beyond-mock { padding: 14px 12px 6px; }
}